This is a question I ask myself quite often, especially as someone that after getting a degree at university wants to break into the fashion industry. When I saw the American Vogue August cover this past week I couldn’t help but be so disappointed. What happened to fashion that makes you think, what happened to high fashion and creative thinking, not pleasing everyone, but creating someone that is thought provoking. Fashion isn’t about pleasing everyone, it’s about presenting to the world your art, and whether someone likes it or not has absolutely nothing to do with it. People have been saying it for some time now, but American Vogue has definitely become way to commercial. Stop putting the latest and greatest celebrity on the cover, and lets get supermodels back on the covers. Lets start making fashion how it was just a few years ago. I know fashion is all about thinking what’s next, but I think it’s about time we all take a step back and think about how much the creativity and art aspect of it has been lost in the years. I also think this has to do with the influence of young people, and how I think the majority of people, especially around my age, are completely obsessed with brand names, that it has effected the industry and what fashion and creativity actually is.