Hanifa is a new to me brand that I discovered on Twitter after a video Anifa posted went viral. With sizing from 0-20, the Hanifa collection is classy, modern, feminine, and chic. Designed by a Black woman, for women.
The video that went viral was the most innovative concept that I have seen in the fashion industry for quite some time now. The video was a 3D fashion show for the Pink Label Congo collection, and it showed the pieces going down the runway, on a women’s body showing how the pieces fit on curves, but there were no actual bodies in them. The clothes walked in a black background, so it was very easy to see the pieces and all of the details. Here is the link to the video via Instagram that I first saw.
This is truly so creative, but what I love most about this is that Anifa spent seven months creating this. It wasn’t because of the COVID-19 outbreak that she thought of this idea. Although I love the idea of a fashion show in-person as I talked about here, this is such a great way to show a collection for designers who can’t go to fashion week, or those who are not invited to show their collections.
Here are some of my favorite pieces from Hanifa. All photographs are from the website.
The sleeve on this one-shoulder top is inspired by the Congo balloons. Such a gorgeous statement top and I love the gold detail on the side.
My favorite piece from Hanifa has to be this denim set. I love the denim ruching and the peplum hem. This piece is inspired by “the traditional African seamstress who uses various detailing techniques.” The wide leg is also very flattering. It is stated that the wide leg is inspired by “the long tradition of hard work for the Congolese woman.”
WOW. These pants are a match made in heaven. The ostrich feather trim is so fun. The pants are made from a stretch material, but they are also form fitting. These pants are perfect for every season. The dark olive and orange colors are perfect for Autumn.
This skirt is so on my wishlist! The color is bold, I love the fringe hem, and I don’t have anything like this in my wardrobe. Although it is form fitting, the skirt is made from a breathable rib knit. This skirt is very easy to style for all seasons.
Talk about chic. The top and bottom can be worn separately, and when worn together you connect the pieces with the functional zipper. I also really love the bustier bodice and the square neckline.
Every piece from Hanifa is designed for a women’s body. Every detail is taken into consideration to complement the female shape which is incredible.
Xoxo, MᶜKenna Ramona Jennings