This is a question I ask myself quite often, especially as someone that after getting a degree at university wants to break into the fashion industry. When I saw the American Vogue August cover this past week I couldn’t help but be so disappointed. What happened to fashion that makes you think, what happened to high fashion and creative thinking, not pleasing everyone, but creating someone that is thought provoking. Fashion isn’t about pleasing everyone, it’s about presenting to the world your art, and whether someone likes it or not has absolutely nothing to do with it. People have been saying it for some time now, but American Vogue has definitely become way to commercial. Stop putting the latest and greatest celebrity on the cover, and lets get supermodels back on the covers. Lets start making fashion how it was just a few years ago. I know fashion is all about thinking what’s next, but I think it’s about time we all take a step back and think about how much the creativity and art aspect of it has been lost in the years. I also think this has to do with the influence of young people, and how I think the majority of people, especially around my age, are completely obsessed with brand names, that it has effected the industry and what fashion and creativity actually is.
I’m not saying that I want celebrities to be taken off of Vogue completely, because that would be impossible. Everyone is so indulged in pop culture these days that if we didn’t acknowledge them it wouldn’t be right. An even mix of celebrities and models would be nice. I’m not sure how many still get subscriptions to Vogue and get the actual magazine, but flipping through I see the same 5 models continuously. Now, this isn’t completely the magazines fault, because more than half the ads for brands have the same models.
None of these photos are mine, all credit goes to Vogue
All of those covers have celebrities, but see the difference between those and the ones below
I didn’t share any covers pre- 2000 because we all know those covers are just superior, and that time in fashion was also the greatest(at least according to me.) Just comparing the collages of these Vogue covers; the backgrounds in the first ones are just far superior, and how could they not? The others are up next to a plain background, and the most recent one with Ariana Grande looks almost photoshopped. I realize the technology we have today is much more advanced, but that doesn’t mean we have to photo shop everything.
A magazine cover, to me, is supposed to be exciting. Its supposed to make me so eager to flip through and see the latest fashion news and be inspired.
I hope that the turn around in the fashion industry is soon. With 2020 just right around the corner, it’s almost time for a new year. I’m passionately awaiting to see this years September Issue of Vogue as well. I’m wondering who will be on the cover and what they’ll do with the editorial as well.
Maybe it’s just me, and my vintage, old-style taste and how I’m just not into what’s going on in fashion right now which is why I’m not too impressed with the magazine. That very well could be it, but I still just want more from the cover.
I could go on and on and on about how fashion the past couple of years has gone down hill, and that the American Vogue covers haven’t been very impressive. I have a few more posts like this up my sleeve and will be publishing them in the coming weeks. I’ve also watched a few fashion documentaries that have been getting my brain thinking about the industry. I watched the Alexander McQueen one recently that just completely opened up my eyes, and made me nostalgic to that time in fashion, and that we will probably never be able to experience a fashion show that evokes such powerful emotion again.
My mind is all over the place, but one thing that keeps popping up is that it’s our job, the students in school for fashion now, and the ones that are passionate about it, to change the industry for the better. Although this post is about American Vogue and where I hope it’ll turn, I think the fall of the fashion industry has to do with a lot more than just the magazine.
Xoxo, McKenna Ramona Jennings